Discovery
I joined the YouMake campaign to develop a series of social-first assets. The wider campaign centred on personalisation and self-expression, so the social output needed to feel bold, adaptable and expressive.
Design
I produced a series of static social carousels alongside motion-based web adverts. The static assets were designed for clarity and impact within fast-moving feeds, using strong typography, layered product visuals and confident colour combinations. For motion, I developed short-form animated adverts that introduced pace and energy, reinforcing the customisation message through sequencing and transition. Each asset was built to feel cohesive within the wider YouMake campaign while remaining platform-aware.
Delivery
The final suite of assets was delivered across multiple social formats and web placements, supporting the broader campaign rollout. The work strengthened the digital layer of YouMake, ensuring the campaign maintained visual consistency and momentum across key online touchpoints.
