Discovery
Working through an agency for Samsung, the brief involved designing new lifestyle page layouts for their Explore content platform. The aim was to shift the focus away from product specifications and towards relatable, everyday scenarios that show how Samsung products support life at home.
Design
I selected the imagery and developed a new template-style layout in Adobe XD that could be used across multiple lifestyle articles. The structure allowed for better pacing and storytelling, introducing slightly more movement than their standard format while maintaining brand consistency.
Delivery
The designs were delivered as high-fidelity XD files, ready for development and reuse across similar content pages. The layout was subsequently used to produce additional lifestyle articles within the Samsung ecosystem.